2018 Sep 25posted by mouza

Feature: Adam Levine for AugustMan


More than a decade ago, as a relatively young and eager journalist, I was pretty psyched to be headed to Tokyo, Japan where I was about to interview a young band on the brink of super stardom.

Basking in the success of their first album Songs About Jane, Maroon 5 was well on the way to international acclaim. Fronted by the very cool Adam Levine who though not responsible for the song was largely credited for bringing “sexy back.” I was unashamedly a fan, which might have been perceived as being quite odd for a man in his mid-30s. But if I recall correctly there was a serious lack of cool-ness at the time.

I guess it was quite un-cool on my part but I was quite excited to be interviewing the band. Along with the music executive who had accompanied me to Tokyo, we headed to the venue. As the cab turned the corner, there sat Levine, in a red t-shit and sunglasses, nonchalantly with a Starbucks cup in hand, looking very much like a young James Dean.

“It’s fun and flattering,” he said to me when I asked about him being a sex symbol. “Who doesn’t want to be a sex symbol?” he responded in jest.

Throughout the interview Levine maintained this affable disposition, coming across as extremely likeable and obliging. Fame, he said, had done little to change the band, “we’re pretty much the same, we just have nice shoes.” Judging by the way he is on The Voice, that hasn’t changed. Perhaps, it is because the Maroon 5 lead has always been driven by his passion.

“Music is everything to me. It’s on my mind 24/7. It’s what I live for. The values are freedom in its purest form. It’s expression. It’s love. It’s everything,” he is quoted as saying.

Despite being all about the music, Levine ventures into new territory as the face of Yves Saint Laurent Beauté’s Y Eau de Parfum. In a statement, Yves Saint Laurent Beauté described Levine as personifying the spirit of the fragrance, which is about the willingness to push oneself in the pursuit of success.

“A bold creative force with a sense of his place in the world, Levine provides the perfect blend of youth, establishment and creativity. With his lack of fear and an intensity of vision which mirrors the dark heart of the fragrance; as he also has a clarity of thought, which reflects the bright, inclusive spirit of the scent,” Yves Saint Laurent Beauté states in its press release. [Source]

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